Blog·Note·

The wordmark is lowercase on purpose

ParseAPI is the written name. The wordmark keeps its lowercase parse, uppercase API, and braces.

The wordmark is { parseAPI }: lowercase parse, uppercase API, and a pair of braces. On the site, color gives the two parts a little separation. In ordinary text, write ParseAPI: capital P, uppercase API, no space.

The logo keeps its character; the written name stays consistent in a sentence, a page title, or an email. Neither needs a special font or an image to be recognizable.

The JavaScript SDK exports parseAPI. That code identifier keeps its existing spelling:

import { parseAPI } from '@parseapi/sdk';

Those braces are JavaScript's named-import syntax. The wordmark borrows a familiar shape without requiring anyone to understand the syntax to read the name.

The brand page has the artwork when you need it. Use the logo as supplied, and write ParseAPI everywhere you name the brand in prose.